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Hey there, I’m Joshua, and welcome to the NCF Weekly newsletter where we share actionable guidance on building a business as a non-technical founder.

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We’re looking for a Partnership Manager to build and grow high-value commercial relationships with the most exciting SaaS and AI tools in the world - from outreach, to negotiation, to campaign success.

If you enjoy working with no-code and vibe coding tools like Lovable, Replit, Cursor, N8n or Zapier you’ll thrive in this role.

Last week I had the privilege of speaking with serial solofounder Tibo.

In this episode we speak about:

Most founders and consultants have built up some unique expertise that others would pay good money for.

The problem is that this unique insight is stuck in your head and can be hard to monetize.

Appy.ai is an AI Agent builder which lets you build an AI agent with a single prompt and then monetize it by charging customers to access.

One of the simplest ways to monetize your own experience is to take your existing expertise and convert it into an AI agent. Like making a digital copy of yourself, letting you package your thinking, questions, and frameworks into an interactive agent that walks people through your process, answers their smaller day-to-day questions, and gives them guidance without needing you on a call. Users subscribe, you earn recurring revenue, and your expertise works on autopilot while you focus on the work that actually needs you.

The great thing about this is that it only takes a few minutes to setup. Let’s jump in.

Don’t try to build an agent that does everything. Start with the problem that clients repeatedly bring you.

The more specific you are, the easier it is for people to know, “Yes, that’s the thing I need.”

Make an account. The free tier is enough to build your first version.

The setup is basically a conversation. The system asks what you do, who you help, and how you think about solving their problem. You answer like you’re talking to a real person. No jargon or complicated prompt-writing needed.

Explain how you’d work with a client from scratch. That’s it.

For the social media example:
“When I start, I ask about their business, audience, and goals. I review their accounts and look for consistency and engagement. I narrow their focus to one or two platforms and give them a simple content framework to follow.”

Upload any documents or examples you use with real clients. Templates, checklists, frameworks. Those become reference material the agent uses to give better answers.

Appy.AI gives you a sandbox where you can talk to your agent as if you were using it for the first time.

Ask the questions your clients always ask. See if the tone feels right. See if the answers sound like something you’d say.

If not, adjust it. A few minutes of tweaking usually gets it very close to your natural style.

Pricing is simpler than people think. Your agent should cost:

If you charge £150-£200/hour, £79-£99/month for unlimited guidance could be an easy decision for clients.

And remember: you’re not selling “an AI tool.” You’re selling years of judgment, packaged in a format people can access anytime.

Start with warm audiences:

Your pitch can be as simple as:
“I built an AI version of my consulting brain. It uses the same frameworks I use with clients, but it’s available 24/7 and costs a fraction of my hourly rate.”

Free trials or discounted first months help people get over the initial hesitation.

Many consultants use their agent as a filter: if someone uses it consistently and gets value, then they book a call with you. You end up spending time only with people who are serious.

Let’s keep the math modest. Twenty people paying £79-£99/month is roughly £1,500-£2,000/month. That’s £18K-£24K a year, for something you built once.

More importantly: the stress melts away.

You suddenly have income that doesn’t depend on squeezing more hours into the week. You don’t feel pressure to say yes to every project. You can be choosier about who you work with.

Some consultants even find a whole new market of people who want help but can’t afford 1:1 consulting. Your agent becomes the bridge.

A few traps to skip:

1. Making it too broad.
Nail one problem first. Expansion can come later.

2. Overbuilding before launch.
You’ll get better feedback from real users than from your own imagination.

3. Underpricing.
If someone gets access to your brain anytime they want, that’s valuable. Charge accordingly.

4. Ignoring the data.
Watch which questions people ask most. That’s your roadmap for improving the agent.

You can build your first version in a single afternoon. No coding. No technical setup. No developer costs. Here’s an agent we built in 20 mins.

Sign up for Appy.AI’s free plan. Build the agent. Test it. Refine the tone. Once it feels right, upgrade so you can charge for access.

You’ve spent years building knowledge that helps people. Now you can package it in a way that works for them, and for you.

Get full access to all our resources with Pro Membership for a one-time payment of $199.

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